Aristotle argued three basic points:
Rhetoric can be treated as a coherent area of inquiry. Rhetoric is not simply a collection of techniques for slick speech; it also has a logic and a purpose as the "faculty of observing the available means of persuasion in any given situation." In other words, by taking into account the specific qualities of an audience, a setting, and an occasion, an orator ( or speaker) can figure out exactly what would be persuasive in that context.
Rhetoric and logic are necessary counterparts.
The form and function of speeches are shaped by the possible speech goals. Aristotle classified different kinds of speech by their purposes: forensic (for use at a trial), epideictic (for use at a funeral), and deliberative (for use in the senate).
episode music: Ron Gelinas "Equilibrium"